How Jemma Baked Up a Thriving Business with Strategic Support

“Don't know how many times I can say thank you for the strategy day. I still feel so motivated and excited to take my strategic business plan forward” - Jemma

Case Study with Jemma Brook from The Brook Biscuits

To summarise:

Jemma Brook, founder of Brook Biscuits, was experiencing the sweet taste of success—but with a side of overwhelm. A few years ago, after dedicating herself to full-time motherhood, Jemma followed her passion and launched her biscuit business. But juggling the demands of entrepreneurship and family life left her feeling stretched thin.

Seeking a recipe for sustainable growth, Jemma booked a strategic planning day with us here at Real World Consultancy.

Together, we crafted a plan to maximize her time, conquer overwhelm, and pave the way for expansion—without sacrificing her precious moments with her family.

The problem she faced as a business owner

Jemma's story resonates with many entrepreneurs. While her biscuit business was thriving, behind the scenes, she was juggling a chaotic mix of family responsibilities.

Lack of time was a constant struggle, leaving her feeling overwhelmed and unable to fully enjoy her success. With no team to support her and no clear strategic plan for expansion, Jemma found herself taking one step at a time, reacting to the daily demands of the business rather than proactively shaping its future. She knew she needed a change but wasn't sure where to start.

This is where Real World Consultancy stepped in. We specialise in helping business owners like Jemma navigate these common challenges, create sustainable work-life integration, and build businesses that honour both their professional goals and their personal values.

How we helped

Jemma came into the strategy day full of energy but also anxiety. We started by understanding her unique challenges as a business owner and mother.

Then, we focused on clarifying her vision, defining her business's purpose, and exploring new opportunities for growth. We analysed her current processes to identify areas for increased efficiency and time optimisation.

With clear financial goals in place, we mapped out a strategic path forward and created a focused action plan for the next three months, empowering Jemma to achieve her goals with confidence and clarity.

The Results

By the end of the strategic planning session, Jemma walked away with a clear set of actions to achieve her goals that will allow her to expand without burning out. She also had a renewed enthusiasm for her business and left feeling excited for the future.

Click here to listen to what Jemma said about the strategic planning day experience.

Ready to book a Strategic Planning Day?

Are you a business owner ready to map out a powerful year ahead?

Do you crave clarity and a concrete plan to achieve your professional and personal goals?

Our dedicated Strategic Planning Day is designed to provide you with the space, structure, and expert guidance you need to transform your vision into a reality.