Emma May Fishlock | Business Coach and Business Strategist

Need help with business strategy, but don't know where to start? Emma May Fishlock is a leading Business Coach in the UK

As a UK-based business coach and business strategist, Emma focuses on coaching entrepreneurs, leaders and teams who want to grow their business strategically.

With nearly 10 years of experience in helping thousands of businesses to grow and thrive, Emma May Fishlock is an expert UK Online Business Coach and Business Strategist.

Her expertise are in business strategy; her proven strategic framework has guaranteed success for her clients, and she proudly holds hundreds of 5-star reviews.

Known for her direct coaching style and boundless energy, Emma pushes clients to take bold new actions based on personal and business ambitions. She holds them accountable to their promises and supports them as they grow into the person they’re trying to become.

“My personal mission is to help as many people as possible live their best, true, ambitious life, exactly how they want it, and with total clarity.

Ambition means different things to different people and it changes over time. What matters most to me is making sure everyone knows what their real ambitions are right now, and achieves them!

Once we have developed a winning business strategy i’ll help you implement a plan of action with frequent 1-1 coaching sessions. This accountability will help you grow faster and move with confidence.”

An Award-Winning Business Coach - but what truly makes Emma May Fishlock different?

  • Founder of a proven Strategic framework used by THOUSANDS of business owners who are now developing a winning business strategy.

  • UK-wide speaker. Has spoken at large events across the UK helping others understand strategic thinking.

  • Author of The Ambition Blueprint.

Emma May Fishlock is not just an online business coach and strategist. With a proven track record of founding and scaling successful businesses, Emma brings real-world experience and a forward-thinking strategic approach to every coaching session.

She understands the challenges that entrepreneurs face and uses her innovative framework to bring clarity amidst the chaos.

Emma is fun, bubbly, and her ambitious mindset is contagious, meaning you’ll leave her coaching sessions with a renewed enthusiasm, a new friend who is rooting for your success and a new found confidence.

About Emma

Emma May Fishlock is an award-winning founder who's a self-professed "Bridget Jones of business"—unpolished, unfiltered, and always grounded in the "realness" of business, life, and relationships.

Emma's world revolves around her family. She's a Mum to her absolute world, her son Albert, a loving (if slightly chaotic) wife to her wonderful husband Oli, and a daughter who cherishes her Dad and the memory of her Mum more than words can say. She's a loyal friend to her "soul sisters," and at her core, a creative soul who loves nothing more than to sing, perform, paint, create, and laugh! While she's an intermittent exerciser who always tries crazy challenges (but often lacks the "consistent training" part), you're probably getting the picture!

Emma's entire life is driven by her "why": to build a life centred around her family, making a meaningful difference in the lives of others.

How to work with Emma

Emma works primarily with ambitious founders, business owners, leaders and teams who want to build a develop a winning business strategy.

Her expertise is ideal for those whose business growth might have slowed and are looking to identify untapped growth opportunities, refine sales processes, and create actionable plans to help them scale.

You can work with Emma in a number of ways:

  • Private 1-1 strategic business coaching via RWC

  • Join her Strategic Circle.

  • Book as a speaker. Speaking UK-wide for entrepreneurial events, retreats, corporate training days and Universities, Emma is an expert on business strategy and mindset. 

Emma's Entrepreneurial Journey: A Timeline

  • 2018

    Launched Real World Consultancy (RWC), making a bold leap from a successful IT and Project career as Head of Portfolio Management.

  • Ongoing

    Emma develops The Ambitious Growth Model, a unique framework woven into RWC's diagnostic tools, her book "The Ambitious Blueprint," and her team's strategic work. RWC has since helped over 1000 businesses scale.

  • 2024

    Founded The Strategic Circle, creating vibrant peer boards for ambitious FoundHERs across the West Midlands, combining 1:1 strategy with peer support.

  • 2025

    Co-founded The Ripple Effect with Tara Attfield-Tomes, delivering proven retreats and programs focused on tangible growth for real-life founders.

Keeping it ‘Real’!