Free Certificate
Free
Try the Vision to Value Methodology® in about 2 hours, with 12 short lessons and a certificate on completion.
A standalone introduction. No commitment to the Diploma.
CPD-accredited · Licensed · Registered
Become the strategic coach business owners trust.
Qualify in the Vision to Value Methodology®, the award-winning method behind 1,700+ business owners. Your practice, your name, and the credibility to go with it.
The free Certificate: about 2 hours, 12 short lessons.
Free to sign up. No commitment to the Diploma.
Or build your coaching skills with the £249 + VAT Professional Certificate →Book a call with Emma →
Accredited CPD Activity
The CPD Standards Office, Provider 51104
Human-led · AI-augmented · Accredited
180
CPD-accredited hours
1,700+
business owners behind the method
7×
award-winning
Yearly
licence renewal keeps standards high
The standard
Coaching is unregulated.
We're fixing that.
Three things every Vision to Value Practitioner earns, so business owners can trust who they're hiring.
Qualify
Strategic Coaching Diploma
180 CPD hours. Human-assessed, with a final case study.
License
Practitioner Licence
Renewed every year, with our Code of Ethics, scope of practice, and ongoing development through the Accreditation Hub.
Register
Public Practitioner Register
Every practitioner has a register number. Lapsed licences are removed.
Looking for a coach, not to become one?
Browse the Practitioner Register to find a Vision to Value Practitioner.
The future of coaching
Human-led. AI-augmented.
Business owners are already asking AI for advice. What they can't get from a chatbot is judgement, challenge and someone accountable for the outcome. Vision to Value Practitioners lead with all three, using a methodology that enables hybrid coaching.
The coach leads
Strategy, challenge and trust. The judgement, the accountability and the relationship stay human.
The guardrails hold
Governance, ethics and scope of practice are built into the methodology, not bolted on.
AI extends the work
Anchor is our AI growth platform. Practitioners can offer it to their clients between sessions, driven by the methodology, so each session starts from real progress.
Augmented on both sides of the room: we develop our coaches the same way, with a human coach mentor and an AI mentor between sessions.
And nothing is shared without permission: Anchor access is always the client's to give.
Who it's for
Four routes in. One standard.
What you get
Everything you need to coach with authority
- The Strategic Coaching Diploma: a CPD-accredited qualification that's yours for life
- Your first year as a licensed Vision to Value Practitioner, listed on the public Practitioner Register
- The full methodology and toolkit, ready to deliver under your own brand
- Unlimited AI coaching simulations to practise on
- 12 months of Anchor, our AI growth platform (worth £588 + VAT), plus your first year's Practitioner Licence (worth £1,200 + VAT)
Diploma bundle offer
£2,999 + VAT
£3,999 + VAT · bundle worth £5,787 + VAT · pay in full or over 12 months
Includes the Strategic Coaching Diploma, your first-year Practitioner Licence (worth £1,200 + VAT) and 12 months of Anchor (worth £588 + VAT). Offer lasts 14 days from starting the free Certificate.
Explore the DiplomaYour learning, your choice
Free introduction, practical skills or full qualification?
Choose the course that suits you. Signing up for a Certificate does not enrol you in the Diploma.
Professional Certificate
£249 + VAT
From Appointment to Partner: practise listening, questioning, reframing and challenging with 25 lessons and 9 AI coaching simulations.
3 months' access. A coaching skills course with a certificate of completion, not the Diploma qualification.
Strategic Coaching Diploma
Qualification + Practitioner Licence
The full Diploma-Level qualification: 180 CPD hours, assessed coaching practice and your first year's Vision to Value Practitioner Licence.
12 months to complete, minimum 12 weeks. Your first year of Anchor is included.
Free · about 2 minutes
What is your coaching hour really worth?
The Vision to Value Converter shows what your time could earn as a strategic coach, and how quickly the Diploma pays for itself.
Try the Converter
Free and instant.
In their words
What learners say.
"The Vision to Value Methodology gave me a repeatable system I could put in front of clients on day one. It's changed how I price, how I deliver, and how confidently I show up."
"I feel much more confident in my approach and can already see a huge impact with my clients… I am so glad I chose this diploma."
"Unlike generic certifications that tend to focus on theory, this approach also focuses on frameworks and tools helping me deliver as an even better coach… It's a qualification that provides genuine commercial credibility."
"The Vision to Value principle makes a great deal of sense, particularly when working with owner-founder businesses… The AI simulations were extremely helpful and far more realistic than I had anticipated."
A word from our founder
Meet Emma.
The story behind RWC.
In two minutes, Emma explains why she built the Vision to Value Methodology® and who it's for.
Common questions
Still on the fence?
The questions people ask before they start the free Certificate, answered plainly.
Is the Diploma recognised?
Yes. The Strategic Coaching Diploma is a Diploma-level professional qualification and an Accredited CPD Activity recognised by The CPD Standards Office (Provider 51104, 2026–2028, 180 CPD hours).
Do I need coaching experience?
No. It's built for career changers, existing coaches, business owners and professionals. Start with the free Certificate to try the method before you commit.
How long does it take?
180 CPD hours. You have 12 months to complete it (minimum 12 weeks), and extensions are available on request.
What does it cost?
£3,999 + VAT (the full bundle is worth £5,787 + VAT), or £2,999 + VAT when you sign up within 14 days of starting the free Certificate. Pay in full or spread it over 12 monthly payments. Your first year's Practitioner Licence (worth £1,200 + VAT) and 12 months of Anchor, our AI growth platform (worth £588 + VAT), are included. After that, the Licence is £1,200 + VAT a year.
I'm a business owner, not a coach. Is this for me?
If you want to coach others in your industry, yes: see the business owner pathway. If you're looking for a coach for your own business, find a Vision to Value Practitioner on our register.
Ready to coach with authority?
Try the free Certificate: about 2 hours, 12 short lessons and no commitment to the Diploma. Choose whether to take your learning further when you are ready.
