The Vision to Value Methodology
The Vision to Value Methodology is a comprehensive, outcome-fixed strategic system designed to bridge the gap between a leader’s personal aspirations and high-impact business success. Owned and governed by Real World Consultancy (RWC), it serves as the definitive framework for accredited practitioners to deliver strategic growth coaching. By utilising this structured approach, coaches ensure that business expansion is both purposeful and sustainable by justifying every commercial action through its alignment with a client's core purpose, values, and life essentials.
The Governance Themes
The themes are the governance disciplines applied throughout every engagement to maintain control. They provide a foundation for professional practice and ensure that every accredited practitioner operates to a global benchmark.
Scope of Practice The practitioner must remain explicit about their role and the parameters of their engagement throughout, distinguishing clearly between coaching, mentoring, and specialist advice.
Design A clear Blueprint must be in place or under development to sit at the centre of the support process.
Tailored Delivery Delivery must be unique to the individual’s specific traits and needs. The methodology exists to maximise tailoring rather than replace it with a cookie-cutter approach.
Risk Focus Practitioners maintain a constant focus on managing and mitigating risks to prevent issues before they impact the vision.
Value Tracking Continuous checking-in ensures that every action is moving the dial and delivering measurable results for both the business and the individual.
The Ambitious Growth Model® (AGM)
At the heart of the methodology lies the Ambitious Growth Model® (AGM), a four-pillar engine that moves a client from defining their personal ambition and business vision into growth strategy and holistic delivery.
01. Personal Ambition This foundation is entirely driven by the client to define their purpose, values, and "Life Essentials". It covers self-awareness, energy capacity, and the leadership identity required to scale.
02. Business Vision We align personal clarity with business direction by defining the business mission, market position, and "Unfair Advantage".
03. Growth Strategy Strategic translation moves the business from vague aims to a high-velocity Strategy on a Page, identifying North Star Metrics and the unit economics required for success.
04. Holistic Delivery The final pillar turns strategy into agile action using quarterly OKRs and feedback loops to ensure growth is purposeful and sustainable.
The Universal Principles
To operate "Vision to Value," practitioners must adhere to five guiding rules that govern every commercial action.
Personal Ambition First: Every business action must be justified by its alignment with the client's purpose, values, and goals.
Aligned Action: Big-picture visions are translated through a "giant funnel" into small, daily achievable actions.
Growth Mindset: Practitioners actively shift and maintain the client's mindset, acknowledging that a business cannot outgrow the mindset of its leader.
Challenge Ambiguity: Everything must be defined, measurable, and purposeful to ensure misalignment has nowhere to hide.
Focus on Pace and Value: Success is defined by the speed at which value is delivered to the business and the individual’s life essentials.
Measurement of Success: The AGMM
We eliminate the industry's credibility gap by using the Ambitious Growth Maturity Model (AGMM) to measure evolution across five levels. This ensures that growth is tracked from "Reactive Growth" through to "Holistic Mastery," focusing on impact far beyond simple profit margins.
