Founder Micro Action Exercise: The "Five Whys" for Founders

Micro-Action:

The "Five Whys" for Founders

This isn't about some airy-fairy, "woo-woo" stuff. This is about getting real with yourself so your business actually thrives, not just survives. We're breaking down your why into a super simple exercise.

Step 1: The Core Question (5 minutes)

Grab a pen and paper, or open a fresh document.

Ask yourself:

"Why am I doing this? (This business, this grind, this whole founder thing?)"

Write down the first honest answer that comes to mind. Don't overthink it.

Step 2: Dig Deeper (5 minutes per "Why")

Now, for every answer you just wrote, ask yourself:

"And why is that important to me?"

Keep asking "why" at least five times for each initial answer. You'll notice you start peeling back layers, moving from surface-level reasons to something much deeper and more personal.

• Example:

  • Why am I doing this? To make money.

  • Why is making money important? To be financially secure.

  • Why is financial security important? So I can provide for my family.

  • Why is providing for my family important? Because I want them to have opportunities I didn't.

  • Why do I want them to have those opportunities? Because I believe everyone deserves a chance to pursue their dreams freely.

  • Why is that belief so strong? Because I experienced limitations and want to help others avoid them. (Boom! There's your deep personal "why.")

Step 3: The Revelation (Reflect)

Look at your final "why" for each chain. Does it surprise you? Does it hit you in the gut? This isn't just about business strategy; it's about connecting with your core human drive.

Your challenge: Keep these "deep whys" visible. Stick 'em on your wall, make them your screen saver. When things get tough, and they will, remind yourself why you started this whole crazy thing in the first place!

This quick exercise isn't about a perfect answer right now. It's about starting that crucial conversation with the most important person in your business: YOU.