A Guide for Small Businesses to build a brand voice
A Guide for Small Businesses to build a brand voice
When building a brand there a few steps to take including: Researching your competitors, Identifying your audience, pick a brand name, define your purpose and develop a brand voice.
A brand voice is the personality that breathes life into your business, sets you apart from the crowd, and connects with your customers on a deeper level. It’s not what you say, it’s how you say it that attracts attention and strengthens your credibility.
Here are some answers to frequently asked questions regarding how to develop a brand voice:
1.How to discover your brand voice?
Know Your Audience: Understanding their age, interests, and how they communicate is key so you can tailor your marketing messages to your target audience.
Know your Brand: How would you describe your brand to others? Quirky and witty? Laid-back and informative? Aagin, tailor your brand personality to something suitable for your target audience.
Brand Values: What are your business' core principles? Align your brand voice with these values to showcase this unique identity.
2. How is brand voice different from brand tone?
Think of brand voice as your overall personality, like being friendly, informative, or playful.
Brand tone, on the other hand, is how you express that voice depending on the situation. For example, your tone might be serious when addressing a complaint but lighthearted when announcing a new product.
3. How can I make my brand voice unique?
Here are some tips:
Analyze Your Competitors: How do they communicate? What can you do differently to stand out?
Find Your Brand's "Why": What story do you want to tell? What sets you apart? Use your voice to express your unique identity.
Stay Consistent: Maintain a consistent brand voice across all your communication channels, from your website to social media posts.
5. Are there any resources available to help me develop my brand voice?
Absolutely! Many resources can guide you. Look for blog posts, articles, or even templates that offer exercises and prompts to help you discover your brand voice. We've even included a free downloadable guide (link below) to get you started!
Bonus: The Brand Voice Blueprint (Free Download!)
Want to delve deeper? Grab your free copy of "The Brand Voice Blueprint" guide! This treasure trove will provide you with:
Actionable exercises to uncover your brand's hidden personality.
Real-world examples of successful brand voices to inspire you.
Top tips for crafting a consistent voice across all platforms.
Click here to download your Free Guide
